Client: Playtex

Playtex

A Playtex bra is a workhorse. It’s not dainty. Women who know what they’re doing try one on in the dressing room and then put their sweater back on to see if it fits. Which led us to this campaign: Is that a Playtex under there? It won a Bronze Effie and a Chicago International Advertising Festival Award. How’s that for advertising to women?

Client:

Playtex

Project:

ComfortFlex