Client: The Field Museum

The Field Museum

People go on and on these days about reviving dinosaur brands. Why not go one better, revive an actual dinosaur, and perk up the brand in the process? The Field Museum wanted to celebrate the 10th anniversary of Sue, their famous T Rex. But everyone had already seen them bones. So we fleshed her out and let her escape to terrorize Chicago. She showed up in vintage-looking movie posters, bus and transit postings, outdoor murals, cinema trailers, display ads and made public appearances. Then she won a Silver Effie for the integrated ad campaign.

Client:

The Field Museum

Project:

Sue’s 10th Anniversary